Meet Our Team

The Arira Engineering Team is comprised of a skilled set of both internal employees and external partners. We consider this carefully chosen team of design and manufacturing experts to be best in class, and truly enjoy delivering uncompromising value to our clients.

Craig Paulsen – President, Co-founding Principal

Craig has been working in the design services industry for more than 25 years. Prior to forming Arira, he worked for Set Engineering, a Morgan Hill, California based product development firm, as a design engineer, product architect, and engineering manager. During this time he has led a vast range of projects and product types. Mr. Paulsen has also participated in the development of product patents for multiple clients. Prior to his career in outsourced services, Mr. Paulsen held engineering positions at Hewlett Packard, as well as Norand Corporation, a Cedar Rapids, Iowa based company that manufactured ruggedized handheld PC’s for data acquisition and industrial applications. In his consulting career, Mr. Paulsen has been involved in the development of systems and cards for a number of companies including: Altera, Apple, Broadcom, Cisco, Huawei, IBM, Intel, Juniper, Network Appliances, Sun Microsystems, and a number of start-ups. Special areas of focus: Communication Systems, Multimedia Platforms, and Product Architecture and Management.

Craig holds a B.S. in Computer Engineering from California State University, Chico.Linked-In

Tom Wood – CTO, Co-founding Principal

 Tom got his start designing laptop computer systems for Hewlett Packard’s Mobile Computing Division, and has since compiled more than 23 years of design experience. During the most recent 10 years he has been providing outsourced design services to a large variety of clients. While working at Set Engineering, a Morgan Hill, California based product development firm as a design engineer and product architect, he worked on a wide variety of projects ranging from telecom communications systems to handheld, touch screen computers. Mr. Wood has been involved in development for quite a few well-known companies such as Dell, Elo Touchsystems (a division of Tyco Electronics), and Sun Microsystems, as well as many startups, including: Kestrel Solutions, Tasman Networks, Be Here Corporation, and Pano Logic. Special areas of focus: Handheld and low power design, racked systems design.

Tom holds a B.S. in Electrical Engineering from Seattle University, in Seattle, Washington.

Atsushi Murase – Senior Design Engineer

Atsushi has over 24 years of experience in the design, development, testing, and production release of a wide range of system- and board-level products, such as: Intel/AMD/PowerPC/MIPS/ARM-based motherboards; FPGA-based test and production platforms; electrical/optical networking linecards, switch fabrics, and routers; storage servers; set top boxes; controller units for power, thermal, LED/LCD, MEMS management. In his current role as hardware design engineer at Arira Design, he has assisted the product development needs of Fortune 500 companies, startups, and stealth ventures alike including Orion Multisystems, Tasman/Nortel Networks, Sun/Oracle, Intel, Vudu (Wal-Mart), Continuous Computing, Savi Technology, Agami Systems and others. In addition to seamlessly working with MCAD, software, manufacturing, and project management teams, he has shown his versatility in leading the ground-up development and sustaining support of a company-wide CAD library infrastructure for 100+ users.

Atsushi holds a B.S. degree in Electrical Engineering from the School of Engineering and Applied Sciences at Columbia University in New York, NY. Linked-In

Brad Drake – Senior Design Engineer

Brad has been working in the electronics and computer industry for over 34 years. Brad began his career at Lockheed Martin Missiles and Space where he was responsible for board level design, bring up, and debug on several image processing systems and RAID storage systems. At Arira, Brad has been involved with designs for companies including: Sun/Oracle, Pillar Data Systems, Elo Touch Systems, ADLink, and others.

Brad holds a M.S. in Electrical Engineering from Santa Clara University specializing in Computer Architecture, and a B.S. in Electrical Engineering from The Ohio State University, specializing in Electronic Communications Systems. Linked-In

Rod McInnis – Senior Design Engineer

Rod has almost 40 years of experience with system, board and FPGA/ASIC level designs. At the system level, he has experience with camera systems, digital video recorders, laser scanning, opto-mechanical, servo control and feedback control systems. Rod is also experienced with regulatory agencies (FCC, TUV) and safety agencies including UL and CSA. Rod has been working with FPGAs since the mid 1990’s and ASICs since 1997. Former employers include Adobe Systems, Tivo, Exar Semiconductor, and Nvidia Systems.

Rod holds a BSEE from California State University, Fullerton. Linked-In

Fang Chu – Design Engineer

Fang has over 8 years of experience in system level design, which includes circuit design, system bring-up, integration and debugging. Prior to Arira, Fang worked in the Telecom field as a systems R&D engineer. She was responsible for system design and hardware/firmware implementation based on DSP. At Arira, Fang works as component engineer, building parts and managing parts databases for Arira’s design team.

Fang holds a M.S. in Electrical Engineering from San Jose State University

James Evans – Senior Design Engineer

James has been designing boards and systems for over 28 years. He has experience with product areas ranging from enterprise servers to public transportation control and announcement systems. This includes Engineering design for products such as M-series SPARC servers, set top boxes, an ASIC emulation system, and reference designs for video acquisition hardware. James has worked on all stages of product development, from initial architectural planning to design capture and implementation, bring-up, validation test & debug, as well as longevity and failure analysis.

Before Joining Arira, James designed products for companies including Sun Microsystems/Oracle, Philips Semiconductors, and Network Computing Devices.

James holds a B.S. in Computer Engineering from North Carolina State University College of Engineering

Chris Heard – Signal Integrity Engineer

Chris has 30+ years in high speed interconnect design including signal integrity, power integrity, channel analysis, engineering software tool creation, thermal design and power distribution. Chris held engineering positions at Teradyne, Chipcom Corporation, 3Com Corporation, Cereva Networks and Amphenol Corporation. Chris has been involved backplanes, chassis design, cooling and power delivery systems. He holds patents on chassis level cooling, EMI containment and disk drive packaging.

Chris holds a B.S. in Engineering from the University of Massachusetts, Amherst, Linked-In

Jim Arthur – Principal Mechanical Engineer

Jim has over 25 years of experience in the design and development of mechanical packaging. Jim also has extensive experience in compliance approval/product testing, new product introduction & manufacturing, as well as product documentation and vendor interaction/project management. In 2003, Jim started Back9 Design, a mechanical engineering and product design company specializing in providing start-ups and small companies with mechanical design, prototyping, and project management services. Over the years, Jim has worked on many successful products developed in the Bay Area and is proud to be partnered with Arira Design.

Jim holds a B.S. in Industrial Engineering & Technology from San Jose State University

Peter Baran – System Architect

Peter has 35 years of experience with hardware, ASIC and FPGA development. He is a veteran in the video space, having designed and brought to market several standard and non-standard video architectures (from optics to encoding and video processing). Peter has worked at Be Here, Mellanox, LSI Logic, Silicon Graphics, and Adobe Systems.

He holds a BSEECS from the University of Santa Clara.

Mark Sapper – Principal Engineer

Mark brings over 30 years of experience in all phases of project development, including system architecture, board design, ASIC and FPGA design. Mark’s experience spans a wide range of products including wireless devices, digital video, high performance 3D graphics, SMP computing, video distribution systems, test equipment, image processing, signal processing, medical equipment, disk arrays, and high-speed serial interfaces. Mark has worked with over 20 companies including LSI Logic, L3 Communications, and Be Here Corporation. Special areas of focus: FPGA design and integration.

Mark holds a BSEE from Valparaiso University

  • About Us

    Arira was founded in 2003 by three experienced design engineers who wanted to build a company focused on designing and building electronic systems within extremely tight schedules, giving clients access to both knowledge of design as well as connecting them to a first rate project management team. Drawing on skill sets from the Networking, Telecom, Storage Networks and Handheld Devices markets, Arira has grown into a highly regarded electronic design services firm. Our focus continues to be on system design services, prototyping, and project management.
  • Our Solutions

    Arira provides superior quality design and development for a variety of electronic products and industries. Arira's extensive experience in complex designs and proven methodologies are ideally suited for the following markets: Telecommunications Systems: Data Networking; Storage Area Networking; High Performance Computing; Handheld / Mobile Devices; Consumer Electronics; Peripheral Cards